Founder / CEO

James Cleaton

James began his e-commerce journey at just 19, building multiple 7-figure brands from the ground up. With firsthand experience of scaling businesses and navigating the challenges of online retail, he understands both the pressures business owners face and the pitfalls of working with agencies that don’t deliver.

Now, James focuses on helping other businesses grow through strategic, results-driven marketing, bringing the same passion and performance mindset that built his own success.

Director / Head of Strategies

Rich Gordon

Rich joined In-House in 2025, bringing a decade of commercial experience across retail, wholesale and B2B marketing. He’s led cross-functional campaigns, driven promotional growth, and worked closely with national retailers to deliver real results.

Now heading up web development and B2B lead generation at In-House, Rich brings a blend of strategic insight and hands-on experience across data, operations and commercial marketing.

Head of Content Creation

Lucy Atkinson

Lucy joined In-House in 2025 bringing a background of content creation experience and a fresh set of eyes to the team. Lucy's role is to create fresh new content each week for our clients to ensure we have a constant flow of ads to test and run.